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Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to thirty years of past brand-related investment flows. Using...
Persistent link: https://www.econbiz.de/10011418793
Trademarking firms are more productive, generate higher profits, and have a better survival rate. Trademarking firms are in one word more successful, which might motivate non-trademarking firms to adopt a trademark strategy. But this seems not to be the case. The proportion of trademarking firms...
Persistent link: https://www.econbiz.de/10010458246
Numerous empirical studies have analysed the influence of corporate taxation on the location of intangible assets within a company group. However, the previous literature has rather focused on studying the impact of taxation on patent location choices assuming that these assets represent the...
Persistent link: https://www.econbiz.de/10011433505
higher innovative performance for firms that do not in-license. Furthermore, the effects of fragmentation on innovation also …
Persistent link: https://www.econbiz.de/10003922582
Classical patent literature assumes that patents grant well-defined legal rights to exclude others from practicing an invention. In this scenario, start-up companies benefit from the exclusive right to commercialize patent-protected inventions and the certification effect of patents which...
Persistent link: https://www.econbiz.de/10010204045
innovation. While previous studies have often considered patents and trade secrets as substitutes for one another, we investigate … the complementary role of the two protection methods. We identify protection strategies for single innovation firms and … for the same innovation or for different innovations. Employing firm panel data from Germany, we find fairly few …
Persistent link: https://www.econbiz.de/10011539042
affect firms' innovation strategy choices, concretely, whether to abstain from innovation, to introduce products that are … known in the market but new to the firm (imitation) or to introduce market novelties (innovation). Using a sample of 1253 … effectiveness is low or medium, both innovation and imitation are enhanced, whereas if it is high, only innovation is enhanced …
Persistent link: https://www.econbiz.de/10009686719
representative evidence on the impact of the economic environment on employee opposition against the implementation of an innovation … innovation is an increase in employee performance, the firm experiences higher resistance, while resistance is lower in firms … aiming at increasing the product range by the innovation. Profit and turn over expectations of the firm and the outside …
Persistent link: https://www.econbiz.de/10011444923
We manipulate workers’ perceived meaning of a job in a field experiment. Half of the workers are informed that their job is important, the other half are told that their job is of no relevance. Results show that workers exert more effort when meaning is high, corroborating previous findings on...
Persistent link: https://www.econbiz.de/10010428141
Our study shows empirically that the choice of resource allocation strategy affects innovation performance. A policy of … allocating resources to a broader range of innovation projects increases sales of new products, especially if these are truly … stronger for firms that allocate resources more selectively at later stages of the innovation process. Based on these results …
Persistent link: https://www.econbiz.de/10009424123