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The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations

Crass, Dirk; Czarnitzki, Dirk; Toole, Andrew A. - 2016

Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to thirty years of past brand-related investment flows. Using...

Persistent link: https://www.econbiz.de/10011418793

Do trademarks diminish the substitutability of products in innovative knowledge-intensive services?

Crass, Dirk; Schwiebacher, Franz - 2013

Trademarks are often supposed to reduce substitutability and imitability of product innovations. Using German CIS data for 2010, we provide empirical evidence that trademarking firms assess easy product substitutability as less characteristic for their competitive environment. This is...

Persistent link: https://www.econbiz.de/10009787415

Which firms use trademarks : and why? ; representative firm-level evidence from Germany

Crass, Dirk - 2014

Trademarking firms are more productive, generate higher profits, and have a better survival rate. Trademarking firms are in one word more successful, which might motivate non-trademarking firms to adopt a trademark strategy. But this seems not to be the case. The proportion of trademarking firms...

Persistent link: https://www.econbiz.de/10010458246

The foreign exchange rate exposure of nations

Entorf, Horst (contributor); Moeber, Jochen (contributor); … - 2007

Following the well-known approach by Adler and Dumas (1984) we evaluate the foreign exchange rate exposure of nations. Results based on data from 27 countries show that national foreign exchange rate exposures are significantly related to the current trade balance variables of corresponding...

Persistent link: https://www.econbiz.de/10003412063

International spillovers and feedback : modelling in a disequilibrium framework

Winker, Peter; Beck, Martin - 2000

modelling approach and estimation results for the trade submodels are presented in some detail and simmulation results for the …

Persistent link: https://www.econbiz.de/10011444754

Dynamic market power in an exhaustible resource industry : the case of rare earth elements

Pothen, Frank - 2014

double compared to free trade, if assuming export restrictions to remain unchanged. Market power on Light Rare Earths …. Export restrictions imply a loss of Marshallian welfare of US$ 1.96 billion outside China. In the short run, even moderate … cuts in export quotas can increase exerted market power substantially. Altering tariffs induces smaller but more persistent …

Persistent link: https://www.econbiz.de/10010229889

Entrepreneurs from low-skilled immigrant groups in knowledge-intensive industries : company characteristics, survival and innovative performance

Müller, Elisabeth - 2011

This paper analyzes how companies of immigrant entrepreneurs in knowledgeintensive industries differ from companies of native entrepreneurs with respect to start-up characteristics, firm survival and innovative performance. I focus on immigrants from the "recruitment countries" of south and...

Persistent link: https://www.econbiz.de/10008990888

Quantity or quality? : collaboration strategies in research and development and incentives to patent

Hottenrott, Hanna; Lopes-Bento, Cindy - 2012

This study shows for a large sample of R&D-active manufacturing firms that collaborative R&D has a positive effect on firms' patenting in terms of both quantity and quality. When distinguishing between alliances that aim at joint creation of new knowledge and alliances that aim at exchange of...

Persistent link: https://www.econbiz.de/10009572477

Giving away the game? : The impact of the disclosure effect on the patenting decision

Heger, Diana; Zaby, Alexandra K. - 2012

This article explores the propensity to patent in the light of the disclosure effect. Unlike earlier approaches concerned with the patenting decision, we take into account that a disclosure effect may decrease the merits of patenting by facilitating inventing around the patent for competitors....

Persistent link: https://www.econbiz.de/10009509671

Wages in high-tech start-ups : do academic spin-offs pay a wage premium?

Dorner, Matthias; Fryges, Helmut; Schopen, Kathrin - 2015

Due to their origin from universities, academic spin‐offs operate at the forefront of the technological development. Therefore, spin‐offs exhibit a skill‐biased labour demand, i.e. spin‐offs have a high demand for employees with cutting edge knowledge and technical skills. In order to...

Persistent link: https://www.econbiz.de/10010532473

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