Showing 1 - 10 of 59
Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to … a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to … thirty years of past brand-related investment flows. Using firm-specific trademarks as investment proxies, our results show a …
Persistent link: https://www.econbiz.de/10011418793
We provide a comprehensive quantitative assessment of cartels and the related cartel enforcement process in the European Union (EU) from 2001 to 2015. In a first step, we present a detailed characterization of all cartel cases decided by the European Commission (EC) with respect to various...
Persistent link: https://www.econbiz.de/10011541082
The paper assesses the impact of the detection of a hard-core cartel in the Swiss market for road surfacing on post-cartel competition. In addition to an investigation of supply-side factors, demand-side factors, and market prices, the paper also derives estimates of the economic effects of the...
Persistent link: https://www.econbiz.de/10003914268
The last couple of years have seen an increasing interest in critical loss analysis, both, in academia and in practice. This development is documented by various research papers, high-level exchanges between antitrust experts as well as an increasing number of case decisions which make use of...
Persistent link: https://www.econbiz.de/10003914325
Arbeitsvorgabe erst einige Jahre vergangen sind, so hat die Bedeutung der Evaluation von Wettbewerbspolitik seitdem deutlich … von Wettbewerbspolitik und somit die Ableitung von Forschungsbedarf. -- Wettbewerbspolitik ; Evaluation ; Kartelle …
Persistent link: https://www.econbiz.de/10003914333
The paper develops a framework to enforce anti-predation rules that explicitly takes the intervention stage into account. In particular, it is proposed to improve predation enforcement by focusing on two channels: refining the current regime, and amending it. With respect to the refinement of...
Persistent link: https://www.econbiz.de/10003914345
The paper provides a comprehensive survey of the economics behind the fight against hard core cartels. Differentiating between four subsequent stages – characterisation, welfare effects, enforcement and evaluation – the paper pays particular attention to cartel detection methods, the...
Persistent link: https://www.econbiz.de/10008701356
The paper characterises the building blocks of a framework to enforce antipredation rules and subsequently evaluates selected enforcement options in a Cournot-type duopoly predation model. Differentiating between a no rule approach, an ex ante approach and two ex post approaches, it is shown...
Persistent link: https://www.econbiz.de/10008701358
The paper develops a methodology for the evaluation of competition policy. Based on the existing literature and experiences with policy evaluations in other areas of economic activity, the three-step / nine-building-blocks methodology provides guidance for evaluation projects and also assists in...
Persistent link: https://www.econbiz.de/10008701366
The market developments in international air transportation have led to the dominance of three global airline alliances – Star, SkyTeam and oneworld. At the same time, members of these alliances receive increasingly more freedom in coordinating various aspects of joint operations, including...
Persistent link: https://www.econbiz.de/10008701367