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~isPartOf:"Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis"
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Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
Legends in marketing
84
Legends in consumer behavior
43
Journal of the Academy of Marketing Science
24
Journal of business research : JBR
21
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of Business Research
11
Journal of marketing
10
Journal of marketing theory and practice
9
AMS review : official publication of the Academy of Marketing Science
8
Global business perspectives series
7
Journal of strategic marketing
7
European Journal of Marketing
6
Journal of macromarketing
6
MSI reports : working paper series
6
Business horizons
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing research : JMR
5
Journal of retailing
5
Legends in strategic marketing
5
Does marketing need reform? : fresh perspectives on the future
4
Handbook of relationship marketing
4
International Marketing Review
4
Journal of Consumer Marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Review of marketing research
4
European journal of marketing : EJM
3
Journal of Business & Industrial Marketing
3
Legends in marketing series
3
Management Science
3
Marketing theory
3
Models of buyer behavior
3
The journal of business & industrial marketing
3
Business Horizons
2
Consumer and industrial buying behavior
2
Consumer behavior : contemporary research in action
2
Harvard business review : HBR
2
Insights into consumer behavior
2
International business review : the official journal of the European International Business Academy
2
International marketing review
2
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A field study of attitude structure and the attitude-nbehavior relationship
Sheth, Jagdish N.
- In:
Zeitschrift für Markt-, Meinungs- und …
18
(
1975
)
3/4
,
pp. 3851-3880
Persistent link: https://www.econbiz.de/10003679437
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2
Measurement of advertising effectiveness : some theoretical considerations
Sheth, Jagdish N.
- In:
Zeitschrift für Markt-, Meinungs- und …
17
(
1974
)
3/4
,
pp. 3485-3498
Persistent link: https://www.econbiz.de/10002824905
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3
Why consumer protection efforts are likely to fail?
Sheth, Jagdish N.
- In:
Zeitschrift für Markt-, Meinungs- und …
19
(
1976
)
3/4
,
pp. 4191-4206
Persistent link: https://www.econbiz.de/10002825191
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