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~isPartOf:"Zeitschrift für Unternehmensgeschichte : ZUG"
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Zeitschrift für Unternehmensgeschichte : ZUG
Business history review
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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The Rise and Fall of Mass Marketing
Tedlow, Richard S.
;
Jones, Geoffrey
;
Silva, Jonathan A.
- In:
Zeitschrift für Unternehmensgeschichte : ZUG
39
(
1994
)
4
,
pp. 279
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