In some product categories, generic advertising is used to increase market demand of the category and at the same time brand advertising is used to entice consumers to choose the advertised brand over competing brands. This paper empirically investigates the optimal levels of brand and generic...

The average total cost of production for milk in Connecticut in 2011 is $31.52/cwt, based on a sample of 39 state dairy producers. Additional total cost of production (COP) estimates are provided for different farm-size classes, ranging from $26.05/cwt for the largest size class to $35.76/cwt...