Wentrup, Robert; Nakamura, H. Richard; Ström, Patrik - In: critical perspectives on international business 15 (2019) 1, pp. 20-41
Purpose: Using the lens of Uber’s digital workers in Paris, the purpose of this paper is to investigate how the trust-building mechanism is constructed between a digital platform and its digital workers in a foreign market entry. Design/methodology/approach: This is a case study based on...