Harris, Wesley L.; Wonglimpiyarat, Jarunee - In: foresight 22 (2020) 3, pp. 351-366
Purpose: This study aims to explore the strategies of Xerox Corporation (Xerox) in the copier industry, as its inception to date. In particular, it examines the process of Xerox’s creating platform advantage (the capability to engender an increasing future and continuing success of new...