In the nonconventional economic literature decision processes are mainly analyzed on the basis of cognitive aspects … conventions). The fuzzy logic, in turn, offers a form of treating the decision process when agents only have imprecise and …

studying a sector of the economy, in this case Agriculture, according to the brand concept would be an added value. Agriculture … important its part on territory order and environment protection. Starting from the importance Agriculture has in any country … characterize the image of Agriculture in Portugal, based on the associations it provokes. Associations are the purest way of …