Conjoint analysis is widely used as a marketing research technique to study consumers? product preferences and simulate … other net services usage are formulated and compared. Parameters of the proposed conjoint measures are determined by …

Customers change their preferences while getting more familiar with services or being motivated to change their buying … group, satisfaction from services usage and other experiences, but usually those reasons are unknown. Nevertheless, people … telecommunication services usage. The results have shown that prediction accuracy increases about by one percent point, what results in …