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On the Private and Social Desirability of Mixed Bundling in Complementary Markets with Cost Savings
Halmenschlager, Christine - 2015
generates a cost savings effect. We confirm that mixed bundling is the dominant strategy for multiproduct firms, although it may … savings are sufficiently high. Finally, we highlight the parametric regions where the social and the private interests …
Persistent link: https://www.econbiz.de/10013012289
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On the private and social desirability of mixed bundling in complementary markets with cost savings
Halmenschlager, Christine; Mantovani, Andrea - 2015
generates a cost savings effect. We confirm that mixed bundling is the dominant strategy for multiproduct firms, although it may … savings are sufficiently high. Finally, we highlight the parametric regions where the social and the private interests …
Persistent link: https://www.econbiz.de/10011713811
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On the Private and Social Desirability of Mixed Bundling in Complementary Markets with Cost Savings
Halmenschlager, Christine - 2016
generates a cost savings effect. We confirm that mixed bundling is the dominant strategy for multiproduct firms, although it may … savings are sufficiently high. Finally, we highlight the parametric regions where the social and the private interests …
Persistent link: https://www.econbiz.de/10012997047
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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The effects of price discount and product complementarity on consumer evaluations of bundle components
Sheng, Shibin; Parker, Andrew M.; Nakamoto, Kent - In: Journal of marketing theory and practice 15 (2007) 1, pp. 53-64
Persistent link: https://www.econbiz.de/10003743283
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Bundles of multi-attributed items : modeling perceptions, preferences, and choice
Rao, Vithala R. - In: Cross-functional innovation management : perspectives …, (pp. 175-190). 2004
Persistent link: https://www.econbiz.de/10002504222
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Selling service plans to differentially informed customers
Inderst, Roman (contributor); Peitz, Martin (contributor) - 2008
We characterize a monopolist's optimal offer of service plans when only informed customers know already at the contracting stage whether their demand is high or low, while uninformed customers may learn their demand only after incurring some costs, if at all. While informed customers purchase...
Persistent link: https://www.econbiz.de/10003794017
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Estimating reservation prices for product bundles based on paired comparison data
Strauß, Bernd; Gaul, Wolfgang - In: Classification - the ubiquitous challenge : proceedings …, (pp. 577-584). 2005
Persistent link: https://www.econbiz.de/10003569676
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Consumer processing of bundled prices : when do discounts matter?
Harris, Judy; Blair, Edward A. - In: The journal of product & brand management 21 (2012) 3, pp. 205-214
Persistent link: https://www.econbiz.de/10009570739
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Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers
Prasad, Ashutosh; Venkatesh, R.; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10010517018