affected by social media impact, tourism emerges as one of the key sectors where social media are progressively relevant. It … paper is to examine the increasing role of the social media data analytics in tourism by presenting the case study on … country tourism offices of Slovenia and Croatia. Both descriptive statistics and content analysis were used in order to …

governments use Twitter on daily bases and get different kind of benefits from it. Tourism and hospitality sector use it for … market positioning, branding, and as an information exchange system. Role of the social networks in tourism has been widely … tripled in last two years, we represent how the role of Twitter in tourism developed from marketing tool to business planning …