This paper looks at the under-researched area of assessing organisational green performance and its drivers from the … consumer’s point of view. Drawing on the green literature, a model is advanced in which certain environmental attitudes held by …’ willingness to pay more for a green product. The model is tested in the context of a major annual musical event. Four of the five …

Forestry programs are frequently invoked as having potential for mitigation of greenhouse gas emissions. Most studies …

least a modest amount more per month on their electric bills for green power; their responses follow a predictable curve … showing that percentages willing to pay more decline as cost increases. The residential market for green pricing is … may view with favor, and be more willing to purchase electricity from, utilities that provide green power. …

emissions of a pollutant while another is used to address specific seasonal concerns. Very little work has been done on the …