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Brand-extended self-construal
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Maǧallat dirāsāt al-Ḫalīǧ wa-'l-Ǧazīra al-ʿArabīya
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Consumers' loyalty to the Co-op
brand
in Kuwait and its relationship to their purchasing decisions
Abou Jomaah, Naeim H.
- In:
Maǧallat dirāsāt al-Ḫalīǧ wa-'l-Ǧazīra …
16
(
1990
)
62
,
pp. 263-318
Persistent link: https://www.econbiz.de/10001089198
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