"Advertising leader John Winsor discusses how companies can use 'co-creation' tools to create new products, services, and marketing strategies in collaboration with their customers"--Provided by publisher

"Completely revised and updated edition of this very popular and successful small business book. The first edition of 201 Great Ideas for Your Small Business was hailed by management guru and author Tom Peters as "Brilliantly researched; Brilliantly written; A gem of priceless value on almost...