Stanciu, Alina; Ifrim, Ana-Maria - In: International Journal of Innovation in the Digital … 9 (2018) 4, pp. 37-47
Benchmarking is one of the methods of widespread use in practice and in management theory, benefiting from continuous … development. This article intends to identify and analyze the perspective of benchmarking in romanian smes from the perspective of … quality, cost, effectiveness, and customer satisfaction. The results show that for many romanian organizations, benchmarking …