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Dienstleistungsmarketing : Pla...
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1
Services
marketing
management
Mudie, Peter
;
Cottam, Angela
-
2006
-
3. ed.
Persistent link: https://www.econbiz.de/10004887921
Saved in:
2
Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
Stauss, Bernd
(
ed.
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716451
Saved in:
3
Innovatives Dienstleistungsmarketing in Theorie und Praxis
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003398402
Saved in:
4
Managing services
marketing
: text and readings
Bateson, John E. G.
;
Hoffman, Kenneth Douglas
-
1999
-
4. ed.
Persistent link: https://www.econbiz.de/10004005281
Saved in:
5
Marketing
and selling professional services : practical approaches to practice development
Forsyth, Patrick
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10004149613
Saved in:
6
Contemporary services
marketing
management : a reader
Gabbott, Mark
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10004336054
Saved in:
7
Special issue: Service
marketing
Bitner, Mary Jo
(
contributor
)
Persistent link: https://www.econbiz.de/10004338155
Saved in:
8
Perspektiven des Dienstleistungsmarketing : Ansatzpunkte für Forschung und Praxis
Engelhardt, Werner Hans
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10004342901
Saved in:
9
Consumers and services
Gabbott, Mark
(
contributor
);
Hogg, Gillian
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10004359571
Saved in:
10
Handbook of services
marketing
& management
Swartz, Teresa A.
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10004595811
Saved in:
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