The theory 'corporate social responsibility' (CSR) is characterized in the paper. The paper expresses the authors …' opinion, that CSR as a mere proclamation of necessity of the firms' ethic behavior does not enforce this into praxis. The … internal economic motivation to CSR it is the necessary condition to firms to invest in CSR. The conditions for such motivation …

The theory "corporate social responsibility" (CSR) is characterized in the paper. The paper expresses the authors …´ opinion, that CSR as a mere proclamation of necessity of the firms´ ethic behavior does not enforce this into praxis. The … internal economic motivation to CSR is the necessary condition for firms to invest in CSR. The necessary conditions for such …