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Integration of Marketing and Logistic Criteria in Segmentation of B2B Market
Grosová, Stanislava; Gros, Ivan; Císařová, Magda - In: Ekonomika a managment 2011 (2011) 3, pp. 73-84
This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical …, results in the processing by the factor and cluster analysis, discovered and designed segments with usage of marketing and …
Persistent link: https://www.econbiz.de/10009398924
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Responsabilitatea sociala a companiilor romanesti – un pas catre dezvoltarea durabila
Stancu, Alin; Orzan, Mihai - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 2, pp. 49-53
In teoria firmei, in mod natural se pleaca de la premisa ca firma actioneaza ca scop maximizarea profitului. Daca ar fi sa analizam activitatea firmelor, in ansamblu, am putea descoperi ca nu toate programele pe care acestea le deruleaza se inscriu in acest deziderat de maximizare a profitului....
Persistent link: https://www.econbiz.de/10005687832