This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical …, results in the processing by the factor and cluster analysis, discovered and designed segments with usage of marketing and …

The article focuses on one of the most critical interface areas situated at the border of marketing management and … classification of marketing occupations in Romania. The aim of the article is to define the priorities in the process of updating the … classification of occupations in the field of marketing. The factors that require such an update are the following: (i) the …

Numeroase lucrari de specialitate includ in cadrul formelor de organizare a activitatii de marketing organizarea … prezentate au ca element central un criteriu de structurare interna a compartimentelor de marketing care asigura o orientare …