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The initial point for the strategy formulation is the complete understanding of the environment. The understanding of … strategy and the environment. 252 answer sheets were obtained. The firms were asked about the level of the created strategy …. Next the firms were asked about the importance of the changes in the environment. The most important factors for the …
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In today´s globalised hypercompetition dominated world, companies are often fighting for survival. The article tries to find a way out in the usage of military strategies represented e.g. by the well respected work of the chinese general Sun Tzu "The Art of War". The company´s goal is to...
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