Höppnerová, Věra - In: Acta Oeconomica Pragensia 2009 (2009) 6, pp. 81-86
Metaphors play an important role not only in the literature or in colloquial speech, but also in language for specific purposes, business language in this case. They have a terminology-creating and stylistic function, especially in business newspapers. On the other hand, they have a pragmatic...