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Quality Management System in the Tourist Information Centre Sector
Palatková, Monika - In: Acta Oeconomica Pragensia 2011 (2011) 4, pp. 39-54
The paper deals with quality management in the sector of Tourist Information Centres (TIC) in the Czech Republic and … the development of the quality management systems in the sector as part of the national quality management system in … tourism. Since the TICs perform a prominent role in destination marketing management, the quality of their services seems to …
Persistent link: https://www.econbiz.de/10009294293
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Actual Challenges of Marketing and Their Implications for the Czech Academic Sphere
Karlíček, Miroslav; Chytková, Zuzana; Postler, Milan - In: Ekonomika a managment 2011 (2011) 3, pp. 87-95
could help in increasing the quality of the academic sphere. The paper suggests that the research activity should be …
Persistent link: https://www.econbiz.de/10009398892
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Marketing and RFID
Štědroň, Bohumír; Malý, Václav - In: Ekonomika a managment 2008 (2008) 2
The article deals with the connection between marketing and RFID, which represents the new technological phenomenon. The forecast until 2015 is presented, using american sources.
Persistent link: https://www.econbiz.de/10009398927
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Analysis of Selected Aspects of the Marketing Research Market in Practice (The Czech Republic)
Laschoberová, Libuše - In: Acta Oeconomica Pragensia 2010 (2010) 1, pp. 34-59
possibilities of marketing research and use it more than before; H2: Companies´ requirements regarding quality of conducting of …
Persistent link: https://www.econbiz.de/10008500674
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Actual trends in International marketing (selected problems)
Machková, Hana - In: Acta Oeconomica Pragensia 2005 (2005) 2, pp. 49-70
Changes in international business environment in the beginning of 90ties had infl uenced marketing strategies of many companies. The main objective of the article is to analyze actual trends and their infl uence on international business activities. The analysis of the main types of...
Persistent link: https://www.econbiz.de/10005036286
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Řízení výkonnosti zpracovatelských podniku° v ČR s du°razem na nefinanční aspekty podnikání
Štamfestová, Petra - In: Politická ekonomie : teorie, modelování, aplikace 62 (2014) 4, pp. 521-541
Persistent link: https://www.econbiz.de/10010415436
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Dopady změn parametrů pojištění vkladů v roce 2008
Holá, Veronika; Jakubík, Petr - 2011
Tato studie se zabývá otázkou, zda nekoordinovaná opatření některých států měnící parametry národních systémů pojištění vkladů zavedená v polovině roku 2008 mohla vést k přesunu vkladů mezi členskými státy Evropské unie. Pozornost je věnována především...
Persistent link: https://www.econbiz.de/10010322202
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Dopady změn parametrů pojištění vkladů v roce 2008
Holá, Veronika; Jakubík, Petr - 2011
Persistent link: https://www.econbiz.de/10008809164
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Credit support to investment in the Czech republic
Janda, Karel - In: Acta Oeconomica Pragensia 2009 (2009) 2, pp. 3-20
The paper concentrates on the description of the Czech institutions which provide credit support to small and medium-sized entrepreneurs, farmers and exporters. The paper analyses the operations of the Czech-Moravian Guarantee and Development Bank and the Support and Guarantee Agricultural and...
Persistent link: https://www.econbiz.de/10005079047
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Market liquidity risk and its incorporation into value at risk
Strnad, Petr - In: Acta Oeconomica Pragensia 2009 (2009) 2, pp. 21-37
Over the past few years, the Value at Risk indicator (VaR) has evolved, without doubt, into the most frequently used comprehensive tool for assessment of potential losses caused by adverse changes in market rates. However, the common models used for VaR assessment are based only on mid prices...
Persistent link: https://www.econbiz.de/10005079050