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Quality Management System in the Tourist Information Centre Sector

Palatková, Monika - In: Acta Oeconomica Pragensia 2011 (2011) 4, pp. 39-54

The paper deals with quality management in the sector of Tourist Information Centres (TIC) in the Czech Republic and the development of the quality management systems in the sector as part of the national quality management system in tourism. Since the TICs perform a prominent role in...

Persistent link: https://www.econbiz.de/10009294293

Actual Challenges of Marketing and Their Implications for the Czech Academic Sphere

Karlíček, Miroslav; Chytková, Zuzana; Postler, Milan - In: Ekonomika a managment 2011 (2011) 3, pp. 87-95

Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced by equal customer satisfaction and loyalty. The source of this problem can be found in low effectiveness and ethical standard of the marketing activities. Wastefulness and low...

Persistent link: https://www.econbiz.de/10009398892

Marketing and RFID

Štědroň, Bohumír; Malý, Václav - In: Ekonomika a managment 2008 (2008) 2

The article deals with the connection between marketing and RFID, which represents the new technological phenomenon. The forecast until 2015 is presented, using american sources.

Persistent link: https://www.econbiz.de/10009398927

Analysis of Selected Aspects of the Marketing Research Market in Practice (The Czech Republic)

Laschoberová, Libuše - In: Acta Oeconomica Pragensia 2010 (2010) 1, pp. 34-59

This article deals with some aspects of the marketing research market in practice. It presents the results of a primary research project conducted. The research project had three hypotheses (H1: Czech companies understand the significance and possibilities of marketing research and use it more...

Persistent link: https://www.econbiz.de/10008500674

Actual trends in International marketing (selected problems)

Machková, Hana - In: Acta Oeconomica Pragensia 2005 (2005) 2, pp. 49-70

Changes in international business environment in the beginning of 90ties had infl uenced marketing strategies of many companies. The main objective of the article is to analyze actual trends and their infl uence on international business activities. The analysis of the main types of...

Persistent link: https://www.econbiz.de/10005036286

Multiprojektování a priorizace projektu° v inovativních podnicích

Vacík, Emil; Kracík, Lukáš - In: Ekonomický časopis : časopis pre ekonomickú … 63 (2015) 1, pp. 72-90

Persistent link: https://www.econbiz.de/10011341460

The changes in the company environment - the evaluation of the empirical research

Krause, Josef - In: Ekonomika a managment 2008 (2008) 2

The initial point for the strategy formulation is the complete understanding of the environment. The understanding of … these changes and the trends is crucial for the strategy creation. There are introduced results concerning the corporate … strategy and the environment. 252 answer sheets were obtained. The firms were asked about the level of the created strategy …

Persistent link: https://www.econbiz.de/10009398883

War grounds for business strategies

Schubert, Petr - In: Ekonomika a managment 2008 (2008) 3

In today´s globalised hypercompetition dominated world, companies are often fighting for survival. The article tries to find a way out in the usage of military strategies represented e.g. by the well respected work of the chinese general Sun Tzu "The Art of War". The company´s goal is to...

Persistent link: https://www.econbiz.de/10009398887

Strategic Development of Competitive Advantages in Success- Ability Concept in Connection with Resource Based View and Core Competencies

Zich, Robert - In: Ekonomika a managment 2009 (2009) 3

strategy. This concept defines as well own classification of the resources which can create a base for individual advantages. …

Persistent link: https://www.econbiz.de/10009398917

How companies react to the risks and chances of the global crisis

Kupec, Olga - In: Ekonomika a managment 2009 (2009) 3

The global economy is getting through the deepest global economic crisis. This crisis involves almost all branches and companies. There are many ways and options how the companies can face the rapidly changed situation. The important thing is that managers should recognize the changes in the...

Persistent link: https://www.econbiz.de/10009398943