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BRAND MANAGEMENT IN SMALL AND...
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RePEc
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ECONIS (ZBW)
4
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1
Actual Challenges of
Marketing
and Their Implications for the Czech Academic Sphere
Karlíček, Miroslav
;
Chytková, Zuzana
;
Postler, Milan
- In:
Ekonomika a managment
2011
(
2011
)
3
,
pp. 87-95
Nowadays
marketing
is often criticized for its low productivity: high corporate expenses on
marketing
are not balanced … standard of the
marketing
activities. Wastefulness and low ethical level of
marketing
is visible both on the corporate level … and on the level of the whole society.
Marketing
academics have the possibility to increase professional and ethical …
Persistent link: https://www.econbiz.de/10009398892
Saved in:
2
Marketing
and RFID
Štědroň, Bohumír
;
Malý, Václav
- In:
Ekonomika a managment
2008
(
2008
)
2
The article deals with the connection between
marketing
and RFID, which represents the new technological phenomenon …
Persistent link: https://www.econbiz.de/10009398927
Saved in:
3
Quality Management System in the Tourist Information Centre Sector
Palatková, Monika
- In:
Acta Oeconomica Pragensia
2011
(
2011
)
4
,
pp. 39-54
tourism. Since the TICs perform a prominent role in destination
marketing
management, the quality of their services seems to …
Persistent link: https://www.econbiz.de/10009294293
Saved in:
4
Analysis of Selected Aspects of the
Marketing
Research Market in Practice (The Czech Republic)
Laschoberová, Libuše
- In:
Acta Oeconomica Pragensia
2010
(
2010
)
1
,
pp. 34-59
This article deals with some aspects of the
marketing
research market in practice. It presents the results of a primary … possibilities of
marketing
research and use it more than before; H2: Companies´ requirements regarding quality of conducting of …
marketing
research have been growing; H3: The share of international
marketing
research projects has been growing compared to …
Persistent link: https://www.econbiz.de/10008500674
Saved in:
5
Actual trends in International
marketing
(selected problems)
Machková, Hana
- In:
Acta Oeconomica Pragensia
2005
(
2005
)
2
,
pp. 49-70
Changes in international business environment in the beginning of 90ties had infl uenced
marketing
strategies
of many … activities. The analysis of the main types of international business
strategies
is made in the introductory part. The process of …
Persistent link: https://www.econbiz.de/10005036286
Saved in:
6
On the creation and implementation of development
strategies
Okáli, Ivan
- In:
Ekonomický časopis : časopis pre ekonomickú …
60
(
2012
)
7
,
pp. 659-680
Persistent link: https://www.econbiz.de/10010189999
Saved in:
7
Změny v rozdělování, akumulaci a spotřebě v soudobých tržních ekonomikách
Kociánová, Helena
-
1990
Persistent link: https://www.econbiz.de/10000876425
Saved in:
8
Marketing
instrumentary in the process of project acceptation within the acceleration of back-warded regions development
Štefko, Róbert
;
Habánik, Jozef
;
Butoracová …
- In:
Ekonomický časopis : časopis pre ekonomickú …
58
(
2010
)
5
,
pp. 512-526
Persistent link: https://www.econbiz.de/10008653685
Saved in:
9
Mechanizmy ustojčivogo razvitija innovacionnych socialʹno-ėkonomičeskich sistem : materialy meždunarodnoj naučno-praktičeskoj konferencii, Bobrujsk, 30 marta 2006 goda
Gavrilenko, V. N.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003403885
Saved in:
10
Integration of
Marketing
and Logistic Criteria in Segmentation of B2B Market
Grosová, Stanislava
;
Gros, Ivan
;
Císařová, Magda
- In:
Ekonomika a managment
2011
(
2011
)
3
,
pp. 73-84
This article deals with the B2B market segmentation as the tool for formulation of the
marketing
and logistical …, results in the processing by the factor and cluster analysis, discovered and designed segments with usage of
marketing
and …
Persistent link: https://www.econbiz.de/10009398924
Saved in:
1
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