Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced … standard of the marketing activities. Wastefulness and low ethical level of marketing is visible both on the corporate level … and on the level of the whole society. Marketing academics have the possibility to increase professional and ethical …

The article deals with the connection between marketing and RFID, which represents the new technological phenomenon …

tourism. Since the TICs perform a prominent role in destination marketing management, the quality of their services seems to …

This article deals with some aspects of the marketing research market in practice. It presents the results of a primary … possibilities of marketing research and use it more than before; H2: Companies´ requirements regarding quality of conducting of … marketing research have been growing; H3: The share of international marketing research projects has been growing compared to …

Changes in international business environment in the beginning of 90ties had infl uenced marketing strategies of many … activities. The analysis of the main types of international business strategies is made in the introductory part. The process of …

This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical …, results in the processing by the factor and cluster analysis, discovered and designed segments with usage of marketing and …