This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical strategy. An empirical study on the market of secondary cardboard packaging represents the research approach carried out by personal and electronic questioning in order to determine...

Services have expanded rapidly over last twenty years and they play a dominant role in advanced economies today. The economic research reflects these structural changes by increasing interest in integrating services into the traditional value chain. This study aims at creating conceptual...