situation is one of the widely discussed topics in linguistic research. There are a lot of theories, describing metaphors as an … important cognitive element of this specific language, and many theories characterising metaphors only as an ornate element …

Metaphors play an important role not only in the literature or in colloquial speech, but also in language for specific … the recipients of information. There are favoured areas in business language, from which the majority of metaphors come …, and favoured imagery. The issue of how much German and Czech metaphors in the business language differ from each other is …