The maximalization resp. growth of company market value ranks among the most widely spread objectives of company management. Its environment which is often presented as turbulent or volatile puts weight on how to measure and especially how to manage the company value which is understood as a sum...

The aim of the paper is to analyze the transfer of financial flows of subsidies and taxes between the state and the beneficiary. In this respect, the topic deals with the return cash flow from the recipient to the state budget, the impact of taxes and VAT rates. The result is a compilation of...

The article explains the way in which success-ability concept in understanding of resources of competitive advantages follows up with resource based view and core competencies conception. It defines how success-ability concept operates with the projection of necessity to distinguish the various...

Enviable strategic objective of Czech business sphere is to increase competitiveness. There is a long term task which major objective is to participate in this problematic. Its first part, empiric research and descriptive analysis of competitiveness of Czech organizations, are discussed in this...

The paper deals with quality management in the sector of Tourist Information Centres (TIC) in the Czech Republic and the development of the quality management systems in the sector as part of the national quality management system in tourism. Since the TICs perform a prominent role in...

Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced by equal customer satisfaction and loyalty. The source of this problem can be found in low effectiveness and ethical standard of the marketing activities. Wastefulness and low...

The article deals with the connection between marketing and RFID, which represents the new technological phenomenon. The forecast until 2015 is presented, using american sources.

This article deals with some aspects of the marketing research market in practice. It presents the results of a primary research project conducted. The research project had three hypotheses (H1: Czech companies understand the significance and possibilities of marketing research and use it more...