The aim of this paper is to analyze and systematic theoretical findings which are based on Porter´s Generic Chain of Values in regards to the area of supporting activities. Supporting activities were long time at the margin of interest, both social and economic. Today, they represent important...

This paper deals with the problems of organizational culture management and transfer. Current theoretical concepts of organizational culture are discussed in the first part, so that they can be used in the application part. The second part of the article is based on the results of a case study...

Since the People's Republic of China (hereinafter referred to as China) opened its market to the rest of the world, an enormous necessity to negotiate with Chinese business partners has arisen. Businessmen from all over the world face Chinese counterparts more and more often, business relations...

The article deals with the phenomenon of globalization and in particular its influence on production chains of multinational firms. The on-going process of globalization has set off new trends and possibilities of production (e.g. outsourcing) which resulted in changes of firms´ behaviour. This...

Venture capital represents for Czech economy new fi nancial source of the bussiness activities, still not too frequently used. Poor knowledges of the venture capital, as well as the absence of expeciencies with its utilization, are the reasons of actual situation. Public opinion consider on the...

The aim of this contribution is to present a brief summary of basic theoretical premises for the conception of the enterprise competitiveness and its marketing environment analysis. So the attention is given to the defi nition of competitiveness, Porter`s conception of competitive ability and...

The study deals with the Czech competitiveness development and is oriented on selected aspects. It starts with basic characteristics of competitiveness and continues on the analysis of quantitative indicators:- Real Effective Exchange Rate - Kilogramme Export, Import Prices - Export Structure...