Showing 1 - 10 of 16
The paper deals with quality management in the sector of Tourist Information Centres (TIC) in the Czech Republic and the development of the quality management systems in the sector as part of the national quality management system in tourism. Since the TICs perform a prominent role in...
Persistent link: https://www.econbiz.de/10009294293
This article focuses on common and different attributes of education and health from economic and social perspective. Education and health are not usually analyzed together so this could be considered to be an innovative approach. Article contains knowledge which reflects empirically known...
Persistent link: https://www.econbiz.de/10008754961
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Persistent link: https://www.econbiz.de/10003935574
Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced by equal customer satisfaction and loyalty. The source of this problem can be found in low effectiveness and ethical standard of the marketing activities. Wastefulness and low...
Persistent link: https://www.econbiz.de/10009398892
The article deals with the connection between marketing and RFID, which represents the new technological phenomenon. The forecast until 2015 is presented, using american sources.
Persistent link: https://www.econbiz.de/10009398927
This article deals with some aspects of the marketing research market in practice. It presents the results of a primary research project conducted. The research project had three hypotheses (H1: Czech companies understand the significance and possibilities of marketing research and use it more...
Persistent link: https://www.econbiz.de/10008500674
Changes in international business environment in the beginning of 90ties had infl uenced marketing strategies of many companies. The main objective of the article is to analyze actual trends and their infl uence on international business activities. The analysis of the main types of...
Persistent link: https://www.econbiz.de/10005036286
This paper presents the basics of the Transaction cost theory (TCT) and shows it's contribution to the Theory of the firm by the view of the new institutional economics. In the first part, author presents resources and presumptions of the TCT mainly by O. E. Williamson. The theory is based on...
Persistent link: https://www.econbiz.de/10009401149
We present a model of learning in which agents learn from errors. If an action turns out to be an error, the agent rejects not only that action but also neighboring actions. We find that, keepng memory of his errors, under mild assumptions an acceptable solution is asymptotically reached....
Persistent link: https://www.econbiz.de/10005572182