The aim of this paper is to analyze and systematic theoretical findings which are based on Porter´s Generic Chain of Values in regards to the area of supporting activities. Supporting activities were long time at the margin of interest, both social and economic. Today, they represent important...

Common features of modern approaches used in retailing companies is thein complex approach for solution of problems leading to reaching higher effectivness of integrated ways using on supply and demand side. Among main factors influencing development and implementing of modern management methods...