The theory 'corporate social responsibility' (CSR) is characterized in the paper. The paper expresses the authors …' opinion, that CSR as a mere proclamation of necessity of the firms' ethic behavior does not enforce this into praxis. The … internal economic motivation to CSR it is the necessary condition to firms to invest in CSR. The conditions for such motivation …

governments but also by the firms themselves. At present, when we are facing the economic crisis, a widely spread support of CSR … which could contribute to implementation of CSR ideas into daily practice of business sphere in the Czech Republic. This way …, CSR would become an integral part of their corporate strategy in the long term. …