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Integration of Marketing and Logistic Criteria in
Segmentation
of B2B Market
Grosová, Stanislava
;
Gros, Ivan
;
Císařová, Magda
- In:
Ekonomika a managment
2011
(
2011
)
3
,
pp. 73-84
This article deals with the B2B market
segmentation
as the tool for formulation of the marketing and logistical …
Persistent link: https://www.econbiz.de/10009398924
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