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Berufsbild Marktforscher : das Image der Markt- und Meinungsforschung in Deutschland
Woll, Erika - 1991
Persistent link: https://www.econbiz.de/10004111445
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Computergestützte Befragungssysteme bei der Datenerhebung und ihr praktischer Einsatz in der Bundesrepublik Deutschland
Bechtloff, Volker - 1993
Persistent link: https://www.econbiz.de/10004157396
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Gläserne Verbraucher : Markt- und Medienforschung unter der Lupe
Reetze, Jan - 1995 - Orig.-Ausg.
Persistent link: https://www.econbiz.de/10004298879
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1996 - 2. ed.
Persistent link: https://www.econbiz.de/10004309748
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Marketing research for managers
Crouch, Sunny; Housden, Matthew - 1996 - 2. ed.
Persistent link: https://www.econbiz.de/10004313300
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Using secondary data in marketing research : United States and worldwide
Patzer, Gordon L. - 1995
Persistent link: https://www.econbiz.de/10004313519
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Business-to-business market research : identifying, qualifying and understanding your customers
Block, Martin Paul; Block, Tamara S. - 1995
Persistent link: https://www.econbiz.de/10004247132
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.
Persistent link: https://www.econbiz.de/10004255067
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Readings on market driving strategies : towards a new theory of competitive advantage
Carpenter, Gregory S. (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10004331342