Artiklen baserer sig på tre billeder af virksomheders håndtering af omgivelserne med henblik på deres respektive strategidannelse. De tre virksomheder, billederne er baseret på, er alle blandt de virksomheder, der er blevet besøgt i forbindelse med DISKO studierne. I forhold til at...

Know-how, managerial ability ,and appropriate marketing strategy are basic requests of success for the industrial companies. This way, firm resources can be optimally valorized providing a reasonable profit, doubled by the long life of the organization. We shall analyze the way managerial...

Pornim de la observarea empirică a unei caracteristici a pieţei de consultanţă în management din România, reprezentată de dezechilibrul existent între localizarea cererii şi ofertei de servicii de consultanţă: cererea tinde să fie mai uniform distribuită geografic decât oferta,...

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The competition growth constitutes, at the organizations level, one of the major preoccupations for the present context of the social-economic changes. The effects of the globalisation process have been also noticed at tourism industry level, fact which had generated a series of changes both in...

Companies that want to maximize their profits must decide on several elements that influence this aspect. An important role is pricing the product or service offered by the company. In determining the best price for the product, management must take into account several factors such as cost /...