The present study has the aim to analysing the processes of strategic planning and management that the Spanish public universities are carrying out to answer whether environmental challenges or demands -e.g., the adaptation to European Higher Education Space- or internal needs. As a result, we...

This paper has as its main aim to analyse how corporate web pages can become an essential tool in order to detect trends by firms or sectors, and even a primary source for benchmarking. This technique has made it possible to identify the key issues in the strategic management of the Spanish in...

The present globalized environment arises important challenges to SME and big companies. This paper analyzes the cooperation as a growth way to adapt to the new scene, defining this investigation to the spanish tourist sector. After doing an introduction about spanish enterprises composition...