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Marketing som organisering og
kommunikation
: en kulturteoretisk analyse af markedskommunikationens organisering og betydning i den marketing-orienterede virksomhed
Christensen, Lars Thøger
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1993
Persistent link: https://www.econbiz.de/10000870228
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Viktigste oppgave for kommunikasjonsforskningen : °a oke innsikten i markedstilbudet!
Ottesen, Otto
- In:
Ledelse & erhvervsøkonomi
51
(
1987
)
2
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pp. 57-65
Persistent link: https://www.econbiz.de/10001023565
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