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When Comparison Becomes Contrast: Choice in an Oppositional Framework

Krishen, Anjala Selena - 2007

In this dissertation, I propose that there are multiple factors, such as the education process and the consumption environment, which work to simultaneously create an opposition framework. People are constantly exposed to rival products, which are positioned to be opposites even when they are...

Persistent link: https://www.econbiz.de/10009433958

Emotional Reasoning and Decision Making: understanding and regulating emotions that serve people's goals.

Peter, Paula Caterina - 2007

Increasing physical activity and adopting a healthy diet have the goal to enhance consumer welfare. The goal of this set of studies is to contribute to a research agenda that tries to support and enhance the life of consumers, through the exploration of emotional intelligence as a new possible...

Persistent link: https://www.econbiz.de/10009433960

Understanding Preference Revision and Concession in Group Decisions

Bodur, H. Onur - 2000

Many purchase decisions involve groups of individuals. In marketing literature, a majority of the studies related to …

Persistent link: https://www.econbiz.de/10009433970

Effects of Relationship Quality on Customer Perceived Value in Organizational Purchasing

Gao, Tao Jr. - 1998

Research and practitioners alike have underscored the importance of customer value creation in marketing. For any … marketing practice to be successful, it must first create value for customers. This is also true for the practice of … relationship marketing, which is enjoying popularity among organizational marketers. However, there has been a lack of research …

Persistent link: https://www.econbiz.de/10009434036

Modeling Spousal Family Purchase Decision Behavior: A Dynamic Simultaneous Equations Approach

Su, Chenting - 1999

(ABSTRACT)This dissertation represented an initial effort to model spousal family purchase decision behavior in terms of spousal coercion propensity. Two major issues concerning how spouses resolve conflicts were investigated: (1) What are the spousal behavioral interactions in household...

Persistent link: https://www.econbiz.de/10009433786