Showing 1 - 9 of 9
At the time of the economic crisis cutting marketing and media expenses is a common corporate reaction. While this … desired level in marketing communication practices even in crisis periods. …
Persistent link: https://www.econbiz.de/10010352952
The traditional way of understanding television content consumption and viewer reactions may be simply summarised: information about the program, viewing at airing time, and interpersonal discussion after the program. In our digital media environment due to crossmedia consumption and platform...
Persistent link: https://www.econbiz.de/10010353071
In a world that may be described by information revolution, it is becoming more and more important to discover the diffusion of information and news in a new technological environment. We are not dependent but, more in control of receiving and forwarding information in this technology driven...
Persistent link: https://www.econbiz.de/10010353079
marketing felsőoktatás megszokott gyakorlatát: a hallgatók a nappali-tagozatos egyetemista lét és főállású munkahely között …
Persistent link: https://www.econbiz.de/10011537799
Reconciling artistic approaches to industrial design and consumption studies we set up a conceptual model for assessing the impact of industrial design, product form in the case of ordinary objects from two perspectives: in the context of making choices and its influence on the usage experience....
Persistent link: https://www.econbiz.de/10011752081
Have you ever participated a virtual exhibition that is made up of memes? If not, it is high time. Our research subjects put together virtual exhibitions of memes and their explanations as guides. Our projective exploratory research focused on internet-literate consumers’ choices and...
Persistent link: https://www.econbiz.de/10012704480
Our goal is to introduce the term designcommunication written in one word, a creative, academically based design approach combining theory and practical experience as good as possible in various application settings, be it education, scientific research, concept, product or system development....
Persistent link: https://www.econbiz.de/10014548962
participant narratives (n=171). Findings show that solving design tasks for marketing students, help opening up new perspectives …
Persistent link: https://www.econbiz.de/10011907795