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collegiate business students' sentiment toward marketing. Design/methodology/approach – Students attending marketing classes at … questionnaires included the Index of Consumer Sentiment toward Marketing (ICSM). Findings – For overall sentiment toward marketing … and for each of the aspects of marketing, significant (at the 0.05 level) differences are noted. In each instance …
Persistent link: https://www.econbiz.de/10015022274
Every business starts somewhere and theres no limit to how far it can go! was the message that Dr Gul-Nawaz Khan Akbar, the Managing Director of Mumtaz Food Industries Ltd, one of the UKs leading Asian companies in food manufacturing delivered to Leeds Met staff and students at yesterday...
Persistent link: https://www.econbiz.de/10009462223
Objectives The production of innovation or novelty in creative interactions is normally represented in research either as normative patterns of behaviour (being creative) or as post-hoc empirical objects (new firms, new products etc.) The structure of creative practices, i.e. what particular...
Persistent link: https://www.econbiz.de/10009429073
In the digital economy, the creative industries revolve around dynamic, innovative and often unorthodox collaborations between individuals and organisations. Large, small and micro-businesses often come together for the duration of a project, then disband and form new partnerships for the next...
Persistent link: https://www.econbiz.de/10009429074
This chapter reflects on ongoing research in SMEs in the manufacturing and service sectors. It contrasts different approaches to the issue of preparedness from an organisational and social perspective, in two cases where new enterprise-wide business processes were implemented and integrated in...
Persistent link: https://www.econbiz.de/10009429092
The chapter presents a conceptual framework for the identification and analysis of value creating and value capture systems within creative industry contexts based on theoretical and empirical studies. It provides a ‘digital economy’ perspective of the creative industries as a micro-level...
Persistent link: https://www.econbiz.de/10009429101
The long-term survival of a business often hinges upon its ability to successfully introduce new products into the market place. These new products and their successful development can be the lifeblood of a company. Thus, NPD is a major consideration for most organisations. New products can...
Persistent link: https://www.econbiz.de/10009429110
Organisations encounter obstacles when implementing ERP systems. This paper intends to explore some of the problems that occur throughout the implementation of an ERP system. Using a combination of the work of Markus et al (2001) and Kim et al (2005), a framework is constructed of Human and...
Persistent link: https://www.econbiz.de/10009429111
Career aspirations of 145 senior undergraduate business students in Canada were analyzed. An overwhelming majority desired an overseas assignment at some point in their career, and they were not adversely affected by the 9‐11 terrorist attack. While 60 percent of the students considered...
Persistent link: https://www.econbiz.de/10014693383
Purpose – Given this rapid expansion in business schools and MBA graduate numbers, the purpose of this paper is to assess whether and how graduate management education offered in Greece makes better managers. Design/methodology/approach – To this purpose an empirical research was conducted,...
Persistent link: https://www.econbiz.de/10014693443