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Co-creation experiences: The next practice in value creation
Prahalad, C. K.; Ramaswamy, Venkatram - 2004
Consumers today have more choices of products and services than ever before, but they seem dissatisfied. Firms invest in greater product variety but are less able to differentiate themselves. Growth and value creation have become the dominant themes for managers. In this paper, we explain this...
Persistent link: https://www.econbiz.de/10009476625
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Coupon characteristics and redemption intentions: A segment-level analysis
Ramaswamy, Venkatram; Srinivasan, Srini S. - 1998
The authors investigate how different segments of consumers react to different coupon characteristics, such as face value and method of distribution. They utilize a latent segmentation approach to identify the underlying segments. The empirical analysis suggests that different segments of...
Persistent link: https://www.econbiz.de/10009477209
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Competitive judgments in a business simulation: A comparison between American and Chinese business students
Moore, Eric G. - 1998
A complex total business enterprise computer simulation was used as the setting for a study of judgments by Chinese and American business school students. The subjects were asked to make a series of decisions and give judgments about expected levels of competition for a new market opportunity in...
Persistent link: https://www.econbiz.de/10009477210
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BNAS: Towards a Business Nework ABM System
Young, Louise - 2011
Australian Research Council DP0881799 IF Wilkinson, RE Marks and LC Young; Discipline of Marketing, The University of … Sydney Business School; The University of Sydney Business School; Australia New Zealand Marketing Academy; School of … Marketing, University of Western Sydney; Discipline of Marketing, The University of Western Australia Business School …
Persistent link: https://www.econbiz.de/10009480015
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Using Agent-Based Models to Understand the Surprising Complexity of Global Markets
Earnest, David - 2011
Australian Research Council DP0881799 IF Wilkinson, RE Marks and LC Young; Discipline of Marketing, The University of … Sydney Business School; The University of Sydney Business School; Australia New Zealand Marketing Academy; School of … Marketing, University of Western Sydney; Discipline of Marketing, The University of Western Australia Business School …
Persistent link: https://www.econbiz.de/10009480121
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The effects of multiple discounts on consumers’ product judgments
Cai, Zhen - 2008
The concept of multiple discounts refers to the situation when two or more discounts are combined together resulting in a discount larger than any of the individual discounts. Despite the increasing popularity of this practice in the marketplace, past research provides little evidence about the...
Persistent link: https://www.econbiz.de/10009451000
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Consumer self-concept and retail store loyalty: the effects of consumer self-concept on consumer attitude and shopping behavior among brand-specific and multi-brand retail stores
Rocereto, Joseph F. - 2007
Researchers have long been interested in understanding the effects of self-concept congruity constructs on marketing …-related phenomenon. While studies have investigated the effects of such self-congruity constructs in a myriad of marketing settings …
Persistent link: https://www.econbiz.de/10009451010
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Factors that Influence the Acceptance of Mobile Money in Nigeria
Ezeh, Precious Chikezie; Nwankwo, Nwukamaka - 2018
Availability of Mobile phones creates opportunities for banking institutions to introduce new services. Among the latest services in banking institutions in Nigeria is mobile money. Thus, the purpose of this study is an attempt to identify the underlying factors that influence the mobile money...
Persistent link: https://www.econbiz.de/10012165530
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Marketing strategies in global markets: A transaction cost analysis.
Karuppur, Devi Prasad R. - Florida Atlantic University
Contrasting viewpoints have emerged regarding the selection of marketing strategies in global markets. One group of … scholars recommends standardized global marketing strategies based on the premise that technological advances in …. Firms marketing products in global markets appear to adopt global marketing strategies, multi-domestic strategies, and …
Persistent link: https://www.econbiz.de/10009431487
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Verteilungswirkungen anreizorientierter Sozialpolitik : das deutsche Rentenversicherungs- und Steuersystem in der Perspektive dynamischer Lebenszyklusmodelle
Grub, Martin - 2005
Drei große Reformenpakete und eine Reihe kleinerer Begleitmaßnahmen prägen das renten¬politische Erbe der rot-grünen Bundesregierung. Einerseits greifen sie Trends in der Reformpolitik seit Beginn der 90er Jahre auf. So verstärkt die Rentenstrukturreform 2001 beispielsweise die...
Persistent link: https://www.econbiz.de/10009433682