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~language:"deu"
~language:"eng"
~language:"tur"
~subject:"Performance measurement"
~subject:"Relationship marketing"
~type_genre:"Reprint"
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Reprint
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Evolving and emerging issues in marketing strategy
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Marketing strategy organization and implementation
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
The Harvard business review classics series
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ECONIS (ZBW)
7
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1
Competitive strategy in the market-focused business
Slater, Stanley F.
;
Narver, John C.
-
2009
Persistent link: https://www.econbiz.de/10003835836
Saved in:
2
Understanding relationship
marketing
outcomes : an integration of relational benefits and relationship quality
Hennig-Thurau, Thorsten
;
Gwinner, Kevin P.
;
Gremler, …
-
2009
Persistent link: https://www.econbiz.de/10003836510
Saved in:
3
Strategic types, distinctive
marketing
competencies and organizational performance : a multiple measures-based study
Conant, Jeffrey S.
;
Mokwa, Michael P.
;
Varadarajan, P. Rajan
-
2009
Persistent link: https://www.econbiz.de/10003836614
Saved in:
4
Marketing
productivity,
marketing
audits, and systems for
marketing
performance assessment : integrating multiple perspectives
Morgan, Neil A.
;
Clark, Bruce H.
;
Gooner, Rich
-
2009
Persistent link: https://www.econbiz.de/10003836713
Saved in:
5
Measurement of return on
marketing
investment : a conceptual framework and the future of
marketing
metrics
Seggie, Steven H.
;
Cavusgil, Erin
;
Phelan, Steven E.
-
2009
Persistent link: https://www.econbiz.de/10003836721
Saved in:
6
In search of a new logic for
marketing
: foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
7
Marketing
myopia
Levitt, Theodore
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003681710
Saved in:
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