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Vertriebskonzeption und Vertriebssteuerung : die Instrumente des integrierten Kundenmanagements (CRM)
Winkelmann, Peter - 2008 - 4., vollständig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003646648
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Relationship marketing
Godson, Mark - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003770381
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Competitive strategy in the market-focused business
Slater, Stanley F.; Narver, John C. - 2009
Persistent link: https://www.econbiz.de/10003835836
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Understanding relationship marketing outcomes : an integration of relational benefits and relationship quality
Hennig-Thurau, Thorsten; Gwinner, Kevin P.; Gremler, … - 2009
Persistent link: https://www.econbiz.de/10003836510
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
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Marketing : an introduction
Armstrong, Gary; Kotler, Philip - 2011 - 10. ed., global ed.
Persistent link: https://www.econbiz.de/10003934914
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2011 - 4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Marketing : an introduction
Armstrong, Gary; Kotler, Philip - 2009 - 9. ed., international ed.
Persistent link: https://www.econbiz.de/10003597603
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Marketing myopia
Levitt, Theodore - 2008 - Reprint
Persistent link: https://www.econbiz.de/10003681710
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Total relationship marketing : [marketing management, relationship strategy and CRM approaches for the network economy]
Gummesson, Evert - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10003686297