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Marketing : an introd. text
Baker, Michael John - 1987 - 4. ed
Persistent link: https://www.econbiz.de/10000726854
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Dictionary of marketing & advertising
Baker, Michael John - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000806150
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The marketing book
Baker, Michael John (contributor) - 1994 - 3., rev. ed
Persistent link: https://www.econbiz.de/10000550885
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Market development
Baker, Michael John - 1983
Persistent link: https://www.econbiz.de/10000559657
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Marketing strategy and management
Baker, Michael J.; Baker, Michael John - 1985
Persistent link: https://www.econbiz.de/10000559830
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Recycling-Strategien : Wege zur wirtschaftlichen Verwertung von Rückständen aus absatz- und beschaffungswirtschaftlicher Sicht
Kleinaltenkamp, Michael - 1985
Persistent link: https://www.econbiz.de/10000076624
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Special issue: Marketing in adversity
Baker, Michael John (contributor) - 2009
Persistent link: https://www.econbiz.de/10003870035
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Wider die Commoditisierung : Ansätze zur Messung der Individualisierung
Minculescu, Ioana; Kleinaltenkamp, Michael; Pick, Doreén - In: Commodity Marketing : Grundlagen, Besonderheiten, …, (pp. 185-208). 2011
Persistent link: https://www.econbiz.de/10008702674
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Multistage marketing
Kleinaltenkamp, Michael; Rudolph, Michael; Classen, Matthias - In: Business-to-business marketing management : strategies, …, (pp. 141-174). 2012
Persistent link: https://www.econbiz.de/10009532716
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The marketing dilemma
Baker, Michael John - In: EuroMed journal of business 8 (2013) 2, pp. 104-116
Persistent link: https://www.econbiz.de/10010198171