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~language:"deu"
~language:"eng"
~person:"Wiedmann, Klaus-Peter"
~subject:"Betriebswirtschaftliches Studium"
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Betriebswirtschaftliches Studium
Marketing
58
Deutschland
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Germany
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Consumer behaviour
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Konsumentenverhalten
11
Strategisches Management
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Theorie
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Theory
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Luxury goods
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Luxusgüter
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Marketing management
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Marketingmanagement
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Brand management
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Markenführung
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Open Source
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Open source
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Beziehungsmarketing
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Relationship marketing
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Target group
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Unternehmen
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Zielgruppe
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Öffentlichkeitsarbeit
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Absatz
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Akzeptanz
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Markenpolitik
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RFID
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Wertwandel
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Ökologie
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Absatzpolitik
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Brand
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Brand image
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Chipkarte
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Controlling
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Elderly people
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Electric power industry
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Elektrizitätswirtschaft
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Energiewirtschaft
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Wiedmann, Klaus-Peter
Bourmistrov, Anatoli L.
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Feuerhake, Christian
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Schriftenreihe Marketing, Management
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Herausforderungen an das
Marketing
-Management : Modellbausteine zu deren Erfassung und Handhabung
Wiedmann, Klaus-Peter
-
2007
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003578814
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2
Herausforderungen an das
Marketing
-Management : Modellbausteine zu deren Erfassung und Handhabung
Wiedmann, Klaus-Peter
-
2007
-
2. Aufl.
Persistent link: https://www.econbiz.de/10004926807
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