Wahlberg, Olof; Öhman, Peter; Strandberg, Christer - In: International Journal of Bank Marketing 34 (2016) 6, pp. 904-923
administered to customers of a major Swedish bank. Statistical analyses of the responses were performed. Findings Four service … or the bank is focused. Moreover, the analysis indicates a double “rubbing off” effect where customer satisfaction with … the personal advisor influences customer satisfaction with the bank and vice versa. Originality/value The unexplored …