Purpose – This paper critically examines the marketing of fair trade, arguing that the use of the term producer … range of literature and original fieldwork conducted by the authors to illustrate the three marketing archetypes in the fair … occur. Originality/value – This paper conceptualises three fair trade mainstream marketing archetypes and suggests why and …

specialty of the marketing professional. The paper first provides a literature review of research in the areas of ethics … pertaining to marketing professionals. Then a review of a wide variety of codes of business ethics, marketing ethics, model codes … code of marketing ethics – one that can be used regardless of the venue or specialty of the marketing professional. Design …

marketing, advertising and PR, media, non‐profit organisations, market research, and educational institutions. Identifies …

Suggests how producers, marketers and advertisers can respond to the debate on marketing to children, especially the …

In this chapter, we investigate marketing communication's role in the taken-for-granted political and ethical practices … of envisioning others (Heywood amp; Sandywell, 1999, p. x). Ethically motivated criticisms of marketing communications … promotion when it comes to women and minorities, marketing managers must be aware of representational practices that may cause …

Philip Kotlers Bestseller ?Grundlagen des Marketing? zählt zu den weltweit erfolgreichsten Standardwerken im Marketing …. Auch die achte Auflage bleibt dem anerkannten Ansatz treu, einen managementorientierten Zugang zum Marketing zu … präsentieren und die Haupttrends und -kräfte mit aufzunehmen, die den Bereich Marketing vor allem Kundennutzen, Kundenengagement …