Companies offering complex products in business-to-business markets increasingly have to include the social environment of their potential customers into their communication concept. Using an empirical example in the one of public transportation systems, it is illustrated how different publics...

Sustainability has become a major global topic for the last two decades which creates opportunities as well as threats to corporations. In spite of the fact that the economic success of many companies has been influenced substantially by sustainability issues strategic management is very often...

The author make use of the European Survey on Working Conditions to compare sole proprietors' working conditions and workloads. The survey covers more than 20.000 people in all forms of gainful employment in 15 EU countries. Sole proprietors are not "hands-off" entrepreneurs; rather, a high...