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~language:"deu"
~language:"kaz"
~language:"ron"
~person:"Rau, Harald"
~subject:"Shareholder value"
~subject:"Öffentlichkeitsarbeit"
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Wertorientierung der Unternehmenskommunikation : Vertrauen, Glaubwürdigkeit und Reputation als Anforderung für ein neues KPI-System
Ehlers, Annika
;
Rau, Harald
- In:
Wertschöpfung durch Medien im Wandel
,
(pp. 263-282)
.
2012
Persistent link: https://www.econbiz.de/10014567844
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