//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~language:"lit"
~person:"Kullmann, Mathias"
~subject:"Theorie"
~type_genre:"Non-commercial literature"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing: an introductory tex...
Similar by subject
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Brand image
2
Brand management
2
Controlling
2
Markenführung
2
Markenimage
2
Markenpolitik
2
Marketing management
2
Marketingmanagement
2
Portfolio selection
2
Portfolio-Management
2
Portfoliomanagement
2
Product differentiation
2
Produktdifferenzierung
2
Strategic management control
2
Strategisches Controlling
2
Theory
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Non-commercial literature
Sammlung
Graue Literatur
2
Hochschulschrift
2
Thesis
2
Language
All
German
Lithuanian
Author
All
Kullmann, Mathias
Meffert, Heribert
11
Wiedmann, Klaus-Peter
8
Fritz, Wolfgang
4
Schwaiger, Manfred
4
Albers, Sönke
3
Diller, Hermann
3
Musiol, Gerald
3
Möhlenbruch, Dirk
3
Bauer, Hans H.
2
Benner, Eckhard
2
Bodenstein, Gerhard
2
Franck, Egon
2
Garczorz, Ingo
2
Haake, Julia
2
Mirschel, Stefan
2
Pfeiffer, Markus
2
Raffée, Hans
2
Reckenfelderbäumer, Martin
2
Rollberg, Roland
2
Steinmetz, Ulrich
2
Stiller, Michael
2
Xander, Heiko Kay
2
Zielke, Stephan
2
Ahlert, Dieter
1
Albrecht, Ronald
1
Amarotico, Julia
1
Anders, Sven
1
Arend, Mirko
1
Backhaus, Klaus
1
Bagschick, Thorsten
1
Bagschik, Thorsten
1
Baier, Gundolf
1
Balderjahn, Ingo
1
Bannik, Anke
1
Becker, Peter
1
Behrens, Arne
1
Benkenstein, Martin
1
Bergmann, Holger
1
Bierbrauer, Michael
1
more ...
less ...
Published in...
All
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategisches Mehrmarkencontrolling : ein Beitrag zur integrierten und dynamischen Koordination von Markenportfolios
Kullmann, Mathias
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003307848
Saved in:
2
Strategisches Mehrmarkencontrolling : Ein Beitrag zur integrierten und dynamischen Koordination von Markenportfolios
Kullmann, Mathias
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515300
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->